Butler Eagle

Full redesign and development of the Butler Eagle website.

HTML, CSS, jQuery used to generate over 100 overview and article templates for the full news site including front page, section overviews, various articles, and numerous special sections. A strong focus was put on responsive functionality as the site had seen an exponential increase in mobile traffic following a strong push toward social media engagement in 2016. The previous website had utilized Flash for several key navigation items, and the previous “mobile” version had been created in 2008, relying on a stripped text-only format with a single ad spot; by focusing on responsive design, the ad spots populate on both desktop and mobile visits, increasing advertiser revenue with minimal distraction from page content.

Site: butlereagle.com


Front Page – After

Section Front – Before

Section Front – After

Article – Before

Article – After

Mobile Site – Before

Mobile Site – After